Advance Marketing Research Essay

When dealing with marketing research the essential parts are linking the consumer, customer and the public through various ways of getting information to the marketer. The two vital parts of marketing research is the problem identification research and problem solving research. (Malhotra 2010). The NFL is a sport, which is dominated by men for many years, only recently has the NFL recognize the potential audience in women. They are now acting quickly so they can capture the different segment market to cash in and also to make women more aware and appeal about the sport. The underlining point to the market research question is how does the NFL market the league to women adequately. Marketing research can help address the matter of effectively marketing the league and finding out the role of marketing research when dealing with NFL. The key role of marketing research is to acquire vital information so they can react to the markets offerings, which is to market the NFL league to women. Marketing research measures the information needed and even delivers NFL with valid, relevant, reliable and current actionable information for helpful research purposes. With the absence of marketing research, it is worth taking note that the NFL might have adverse effects with incorrect management decisions, which can later be costly. In essence for improved decision making it is vital that market research has a role to play. Question 2 A management decision problem confronts the decision maker to make a decision as in what to do. The NFL wants to increase the market penetration in the female segment; in this case the management has to decide what angle should they move in to gain market penetration in the female segment. The decision that the management should make is to change the advertisement slots, which should focus on more female oriented products or brands in conjunction with the NFL. This will attract, appeal and increase the chance of women watching the NFL league hence: Should the NFL change or alter their current advertisement pattern? Question 3 When decision makers are concerned with making possible actions it is information oriented that a marketing research problem is formed (Malhotra  2010). When dealing with the marketing research problem in the case of NFL, it is fundamental that the company must invest heavily therefore the NFL should undertake the following MRP: Promotional advertisements such as traditional and non-traditional forms of media to seize the attention of potential females who might become a potential follower and customer. Basically the marketing research problem is should the NFL invest heavily on advertising and promotional campaigns. It is important that the NFL should research exactly which media channels will be the most effective tools to campaign towards the female segment. This can be done through survey questions, interviews, focus groups and online surveys. Question 4 Research questions are refined statements of the specific components of the problem Research Question 1: Do females pay attention to Advertisement? Hypothesis H1: Females watch television during their free time H2: Females do not watch television during their past time. Research Question 2: Is magazine a good medium to advertise NFL to the female segmentation? H1: Females buys magazines regularly H2: Females does not read magazines regularly Research Question 3: Does female lifestyle suit the NFL’s environment? H1: Female lifestyle can be influence by NFL advertisements to watch the sport H2: Female lifestyle does not match the behavior of the NFL Reference List Gershberg, M. (2006) NFL studies what women fans want| Reuters. [online] Available at: http://www.reuters.com/article/2006/11/29/us-media-summit-nfl-women-idUSN2933923020061129 [Accessed: 25 July 2012]. Goldberg, S. (2006) Why the NFL Struggles to Attract Female Fans. [online] Available at: http://www.dmwmedia.com/news/2006/12/05/why-the-nfl-struggles-to-attract-female-fans [Accessed: 28 July 2012]. Malhotra, N. (2010) Marketing Research : An Applied Orientation. 6th ed. New Jersey: Prentice Hall, p.1 – 74. Reed, k. and Staff, G. (2004) Making sure ads play to women, too – The Boston Globe. [online] Available at: http://www.boston.com/sports/football/patriots/articles/2004/01/28/making_sure_ads_play_to_women_too/?page=1 [Accessed: 20 July 2012].

The Most Important Day of My Life

The Day that Changed my Life There I was having an ordinary day, a barbecue with my friends where all went as normal and then I get a call from my daughter, I was so happy as she hadn’t called me in over 6 weeks but that happiness was only temporary. She wanted to have lunch with me at that afternoon so I abandoned my friends and the barbecue just for her.While there our conversation stays on only one topic, me, until she wants the favour that I regret giving- my permission to go to Kenya for some charity work. In hope of retrieving her trust, I agree to such thing as I thought she would be safe. I warned her about the danger of the world but I knew she didn’t pay attention. I went home worried and panicking, I couldn’t sleep or concentrate on anything else, I just waited for her call but when it came it wasn’t a good one.Kidnappers called with a voice so dark and horrifying that my heart almost stopped. Their words were â€Å"She is gone forever†, I cried and cried†¦ When I finally got full of anger, I got on the first plane to Kenya looked for someone who could help me, get a gun and get my daughter back. Then I found Rebecca, she told me that these kidnappers have been working for 3 months kidnapping innocent teens from the airport and taking them to the Old Stadium to auction them.

Important Aspect Of Macro Economics Essay Example | Topics and Well Written Essays - 1250 words

Important Aspect Of Macro Economics - Essay Example The two papers selected for this essay are â€Å"Unemployment rises in every state† by â€Å"Conor Dougherty† which was published in Wall Street Journal in 2009, and â€Å"Who loses fro unemployment† by William Darity, Jr. and this paper was published in Journal of Economic issues in 1999. Both these articles talk about unemployment, and that is how these are related to study of macro economics. The purpose of this paper is to provide an insight over macro economic issues being discussed in these two articles. Analysis: Dougherty (2009) has discussed the existing situation of increased unemployment rates in the United States. As per the reports of Labor Department, recession of macroeconomic nature has hit all industries by now. Industries like housing and manufacturing have lost more jobs. West and Midwest of the United States has shown a steep decline in number of jobs being available in open market. In the northeastern states too, unemployment figures are grow ing steeply. As per the article, United States lost two million jobs from September 2008 to December 2008. The unemployment rate in 2008 December was 7.2% for the nation, but earlier on, the financial jobs were secure which are now losing ground like all other industries. Miami, Phoenix, Los Angeles and Las Vegas have experienced a decline in job opportunities available at an alarming rate. South Carolina and Indiana have seen a sharp rise in unemployment rate. Also, the states of Michigan and Rhode Island crossed 10% mark, which is the highest and the worst in the country. The paper in general is written in a way which is easily understandable for general readers. Dougherty (2009) has taken help from figures, facts and statistics to prove his point. He has clearly made his point that unemployment is on the rise in whole United States, and it is happening at an alarming rate. He is also given due importance to the policies current government of Mr. Barrack Obama is following. The pa per is very much narrative in style. It has explained the existing situation and has pointed it out that it is a serious situation. Neither the causes nor the effects of this situation have been discussed in this paper. Looking at the population of America, it has grown steadily over past few decades. With a population growth rate of 0.963% (July 2011 estimate) a clear majority of American population is in the age where they need jobs. Source: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html The above mentioned graph shows that most of the U.S. population is in the age group of 15-64 thus a clear majority of American population is ready to work, but unemployment has become a serious problem for them. Rates of unemployment have increased steadily over past few years. This has its own impacts over American population. Source: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html The other paper under discussion here discusses the impacts of u nemployment. Darity (1999) has opened his paper with a discussion about laborers who have highly irregular employment and he has discussed them from the point of view of Carl Marx as presented by him in 1967. Marx has discussed this population as surplus. The three categories of this unemployed surplus population include those who are able to work and who want to work and are actively seeking employment. The second category includes pauper children and orphans and then third category are those people who are not fit for

Principles Of Leadership Essay Example | Topics and Well Written Essays - 1750 words

Principles Of Leadership - Essay Example (The Next Generation Responsible Leaders, 2010) In troubled times people tend to seek advice from an effective leader and his forthcoming ideas always seem to take the organisation out of a crisis. However there is a tendency on the part of most researches to turn the leader into a kind of solo hero who is single-handedly charting the organisation out of troubled times. It tries to give a kind of halo to the leader and creates a myth that the leader is taking most of the decisions by virtue of his greatness and his extreme capabilities. However, it fails to address that leaders are not necessarily someone who knows every single detail of a particular task but who is capable of bringing together different minds into sharing a common goal. A leader is capable in delegating the duties effectively to the right person and make sure that the work is completed on time. People seem to thrive under his authority and is seen someone who is capable of getting the job done. (The Next Generation Responsible Leaders, 2010) However with the present day obsession with celebrities and individuals, one tries to glorify leaders and give them more than their due. People always love to see a hero and is always trying to find figures that fit into the description. It is true that leaders play a major role in executing decision since the buck stops there. However, it should also be kept in mind that a major part of decision making process which the leader so very effectively executes is a result of the work done by the other individuals in the group who collectively share responsibility in doing the work and helping the leader have an uncluttered mind when taking decisions. (Rothwell Dan, 2010) A leader is not only one who inspires his followers but the inspiration can happen vice-versa i.e a creative suggestion or input from a follower or group member can inspire the leader likewise. (The Next Generation Responsible Leaders, 2010) Source: The Next Generation Responsible Leaders, 201 0 Most theories suggest a dyadic relationship between a leader and a follower. The path that is usually chartered includes ways and methods in which a leader influences its followers to work with more dedication. It is seeks ways to improve the confidence and trust between a leader and a follower. However the limitation is that it does not seek a more co-ordinated group activity between the followers. Followers blindly repose their faith in actions and instructions from a leader. They are not encouraged to come up with innovative ideas. Information that is available outside the domain of the leader is not accessed and the follower is not interested in honing his skill in other areas where the leader might not necessarily be active. The problem with this kind of one way traffic is that the leader is hailed as a demy-god until all the decisions go their way. However the moment a problem occurs or a leadership vacuum comes up the next person who can take over the reins becomes a rarity . This is because the next rung of leadership has never been cultivated. (Gary Yukl, 1999) Source: The Next Generation Responsible Leaders, 2010 A leadership that tries to glorify its leaders or make them heroes tends to tinker more with the emotional aspect of the follower. The follower is stimulated to make extreme sacrifices without asking for any reason. Any resistance or

The relationship between work and life has become a key feature of Essay

The relationship between work and life has become a key feature of much current government, practitioner and academic debate - Essay Example However, issues revolving around the work – life phenomenon have recently achieved a wider social implication since the unconstructive consequences that culminate on account of the augmented incapacity on the part of the employees, which restrict their quest of striking a perfect balance between work and life, are becoming more and more palpable within the highly industrialized Western societies. In order to achieve a work life balance it is mandatory for organizations and individuals concerned to affirm that strategies and policies concerning organizational working needs of the employees be more comprehensive and must include the need to assimilate diverse perspectives such as principles, approaches and values held within and by organizations, individuals and societies and of the manner in which their interaction envisages the capability to accomplish a personal work - life balance. The pursuit for an idyllic means of combining the habitually contradictory spheres of work and private life has engaged scholars and practitioners for decades. However, the debate has deepened and gained momentum over the years to become a "hot topic" under the banner of work - life balance. The concepts of work life balance and work life boundary have gained wide spread popularity in the recent times and have been widely defined by a range of authors, researchers and theorists. Some of the key definitions of the two terms are mentioned below. Clutterbuck, (20031) defines work life balance as: "A state where an individual manages real or potential conflict between different demands on his or her time and energy in a way that satisfies his or her needs for well - being and self - fulfillment" It also refers to the state of being aware of the different demands on an individuals time and energy, the ability to make appropriate choices in terms of the manner in which one choose to allocate his or her time and energy, knowledge of the values

Incidents in the Life of a Slave Girl Essay Example | Topics and Well Written Essays - 1500 words - 1

Incidents in the Life of a Slave Girl - Essay Example The response of the African American women to these conflicting roles entailed the creation of a new meaning to true womanhood, the basis upon which Jacobs bases her story. Through her struggles, Jacobs fights to redefine the cult of true womanhood from its oppressiveness so as to secure her life and that of the future generation. As a young African American woman slave, having lost her mother and a few years later her mother’s mistress to whom she was bequeathed, Linda Brent fights all odds against sexual oppression from her father, Dr. Flint, to the extent of having an affair with a white neighbor, Mr. Sands, with whom she begets Benny and Ellen (Jacobs 2003, 131). Linda seems to have discovered herself and her intolerance to the oppression and mistreatment that slaves, and particularly the women, were subjected to, causing her to always run away from its perpetrators, not leaving her children behind. The cult of true womanhood The 19th Century African American woman was exp ected to be a domesticator. ... Furthermore, Linda appreciates responsible motherhood as a critical aspect of true womanhood and she sacrifices her welfare so as to ensure the well-being of her children. Even when she plans to escape to the North, she considers all options of having her children escape with her. She fights to see that they do not fall into the bondage of slavery, knowing the oppression involved. This indicates her embrace of motherhood together with the involved responsibilities as an appreciation of true womanhood. The excellence of a woman in domestic tasks made her worth of praise as a true woman. Secondly, submission was a key trait of true womanhood. African American women were to abide by what their husbands and men in general dictated without questioning, since men had God-given authority over women. According to Welter (1966, 156), the society then considered submission as the most feminine virtue that a woman had to portray whereas men were expected to be religious and pure, even though th ey barely had time for these. This submissiveness is portrayed when Dr. Flint objects to Linda’s wishes to marry her love, a young free black man, and in turn Linda asks him to leave and give up on the marriage. Religion propagated this submissiveness as observed of the minister who preached obedience to masters and hard work as Christian ethical obligations (Jacobs 2003, 82). Women were particularly to be passive, submissive responders in this society. To this African American woman, marriage was not to be guided by money but pure love, and its corollary is motherhood, adding to the prestige and usefulness of such a woman. As documented by Littlefield (2007, 54), motherhood for slave women was rooted

In your opinion, what creates magic in an essay What is effective, how

In your opinion, what creates magic in an What is effective, how and why - Essay Example Its benefit is a life of reflection that would allow one to â€Å"suck the marrow of life† or to be able to understand the essence of life. The message of simplicity and reflection that emanates from the works of Thoreau teaches us on how to create magic in an essay because the readers are able to relate what we are trying to say as it came from our hearts. After all, the magic of an essay depends on how it touches its reader and the best way to touch the reader is to write from the heart as what Thoreau’s writings teach. Also, the values of simplicity and reflection that are present in Thoreau’s works are now seemingly gone with pervasive materialism, insecurity and skepticism. Thus, Thoreau’s works are like a charm because it remind and ground students about the lost value of simplicity, reflection and self-reliance. It makes a good reminder to students about the essence of life by engaging us to a work of genius that reflects about what really matters in life. By truly understanding Thoreau and his work, we may realize that life is really not that complex and in fact can be better lived if we live in simplicity and reflection. This understanding helps us create our own magic in our own compositions because we are able to move our readers in a manner that Thoreau moved his readers albeit ours may be to a lesser degree. To be able to understand Thoreau’s magic in writing, it would be necessary to know him and examine his influences. This would enable us to know and understand where the magic came from, and with this understanding we may develop our own sense of magic in our writings. Thoreau’s Walden is a product of a social experiment of how life would be in one is to live an ascetic life. This social experiment is consistent with the writing of Ralph Waldo Emerson’s â€Å"Self-reliance† who was Thoreau’s teacher

Hotel Ole Housekeeper Assignment Example | Topics and Well Written Essays - 500 words

Hotel Ole Housekeeper - Assignment Example High standard of housekeeping therefore becomes essential for customers’ satisfaction and for their regular patronage. Moreover, role of housekeeper becomes crucial as room rental constitute around 50% of the revenue, thereby, making customers’ satisfaction intrinsic part of hotel’s objectives. Housekeeper is vital part of service industry that is responsible for the overall cleanliness and welcoming environment of hotel. Housekeeper also ensures Attractive decoration, cleanliness and maintenance of public and office area like reception, corridor, banquet hall, conference hall etc. Housekeeper also looks after the comfort, health, hygiene and safety of the guests by ensuring cleanliness and material comfort in the room. The fresh sheets, spotless toilets, clean wardrobe, fast laundry services and good ambience of the room in general, greatly facilitate guests’ comfort. Effective communication through room service also helps to resolve his/her problems related to housekeeping services. He is responsible for the general well-being of the guests and their comfort throughout the stay. The feedback from guests therefore becomes essential tool to assess the level of service of the housekeeper that reflects their level of satisfaction and expectations. The regular appraisal system by supervisor through feedback and direct communication is important ingredient to monitor and assess the job specific skills of the housekeepers and to know whether the job objectives are fulfilled. It also encourages regular communication with them to understand their expectations, their needs and their requirements vis-Ã  -vis job fulfillment and job satisfaction. Most importantly, it helps to create an environment of trust and relationship that contributes to higher work productivity and commitment to the organization. The 360 degree appraisal/ feedback is another key

A letter to the shop personnel Essay Example | Topics and Well Written Essays - 500 words

A letter to the shop personnel - Essay Example Assistance was to be provided then in the solution implementation, and improvement monitoring. The time line for the measurement phase was two weeks, with each of the following phases taking a week. In the initial phase, it was found data flow was slower than expected, with workers in the team claiming lack of time to utilize the tools. The involvement of the shop management was sought, as the means to persuade the workers to use the tools. Management pressure resulted in the desired flow of data, but the data did not provide any sensible findings. The tools worked fine, and the workers were trained in their use. So the data had to be flawed. Time was also running out. This strong resistance from workers in the team was unexpected, and the challenge faced. I realized that the solution to the challenge lay in obtaining cooperation from the workers in the team, rather than compliance. For this an understanding of the reasons for lack of cooperation was required. This led to talks with shop employees on their perspective of our engagement, which concluded in our finding that despite their respect for us, they feared loss of jobs. To resolve the problem I realized that the shop employees needed to be convinced of our mission, which was increasing their efficiency. Increased efficiency would lead to more jobs rather than retrenchment. Working with the researchers in the team, three actions were initiated. The first action involved the writing of a letter to the shop personnel informing them that they were in fact assisting.

The Financial Planning and Strategies of Firms within the Hotel Essay

The Financial Planning and Strategies of Firms within the Hotel Industry in the U.S - Essay Example The report focused on the forecasts that the industry makes as strategies of growth. This also touched on the business trends exhibited within the sector. The report merged the trends’ comparison with the other industries’ business trends over the past years. Analysis of industrial forecast and a business trend has acted as a measure of market competition among the firms within the global economics. Other analysis within the report included industrial financial scenario. In this analysis, the report undertakes to shed light on the financial management state of the firms and or companies within the hotel industry. From the analysis, it would be possible to provide an overview of the likely context of the industry in the face of scorching global financial recession. Finally, the report gives a broad analysis of the pricing system of the industry’s products and services. Here the analysis included the pricing policies, considerations, and standards. Like any other r esearch report, this report of the research conducted on the operational context of the hotel industry seeks to bring to the knowledge of the policy and decision makers in the hospitality sector, the operational reality on the grounds for allied companies and or firms within the industry. The insights from this report seek to provide a platform for informing decision and policy-making within the hospitality industry with special focus on the hotel and hoteliers in the U.S. It shall also serve to assist as a point reference for planners in the hospitality sector who focus on the strategic planning for the hotels. Planners in the hotel industry, therefore, shall feel enlightened in their endeavors amid likelihood of stiff competition with other industries in the global market.

Video game technology Essay Example for Free

Video game technology Essay Humanity has a driving need for entertainment. Writers are constantly coming up with new movies, designers and engineers are always on the hunt for the next big idea for roller coasters and theme parks, and programmers are always designing and improving the most widely available entertainment software, video games. The video game industry generates 6 billion dollars a year, and in a field as large as this, there is a great amount of competition. Companies are constantly interested in creating new hardware and software to keep the competitive edge, which is why the technology behind video games has made huge leaps in the past 42 years. Video games started out as an interactive television built by Ralph Baer in 1966. Baer created a game called chase where 2 dots would pay a game of digital â€Å"tag† on a standard television. In 1967, a third dot was added to create a ping-pong type game. A deal was made with the company Magnavox to make the game available for public. Magnavox created and released the Magnavox Odyssey in 1972. It was the first video game console; however, home video games reached popularity with the Atari Pong game which was released by Atari after seeing Magnavox’s ping-pong game in a demonstration. This was only the first-generation of video games, and already there was competition over who could get the best product on the market. The second generation of video game consoles is also known as the â€Å"early 8 bit years,† which came in the mid 1970’s to early 1983. This is the time where interchangeable game cartridges were created that actually held programs installed on them. Cartridges from the first generation were only a set of jumpers that played a game that was previously installed on the console. The introduction of these new game cartridges allowed for immense libraries of games to be created. The cartridges made early in the second generation were limited to 8 KB read-only memories (ROM), but the capacity for larger games slowly increased to 32 KB in the â€Å"early 8 bit era. † Even though the cartridge capacity grew, the games were still limited by the random-access memory (RAM) that was inside the console. Some of the consoles that came out in this time period was the Fairchild Channel F, the Atari 2600 and 5200, Mattel Intellivision, and the introduction of Sega with the SG-1000. The end of the second generation of video game consoles was apparent when the industry came to a standstill because of an overstock of games, dozens of choices of consoles for consumers, and competition from personal computers. This standstill was called the North American video game crash of 1983. After the crash, the video game industry recovered in a year. In the true â€Å"8 bit era,† of the third generation of video game consoles, the famous Famicon, or Nintendo Entertainment System, was released. This era is believed to be the first of the modern era of video game consoles. The Famicon dominated this time in the gaming industry, but others such as the Atari 7800, Sega Master System, Supergame VG 3000, and Super Cassette Vision were all closely competing with each other. It was in this generation that, although previous consoles had used 8-bit processors, consoles started labeling themselves by the speed of their processing units to differentiate between the generations of consoles. In 1989, Nintendo released the Game Boy, which was a hand held, portable gaming console that was immensely popular. Also in this generation, the video game genre role playing game, or RPG, was created. This genre was dominated by games such as Super Mario Bros. , Final Fantasy, The Legend Of Zelda, Metroid, Mega Man, Metal Gear, and Castlevania; many of these games have spun off with sequels and prequels in the future generations of video game consoles to come, creating repeat sales of games just so people can see what happens to their favorite characters next. The fourth generation of video game consoles came with the release of the first 16 bit processor consoles. This era of consoles was dominated by the fierce competition between Nintendo and Sega. Nintendo released its Super Nintendo Entertainment System and Sega had the Sega Genesis. Franchises of games began to appear on these systems stemming from the success of the franchises of the third generations listed above. Sega released best selling game â€Å"Sonic the Hedgehog† as a cooler version of the Mario Bros, but soon, Sega dropped behind in the fourth generation and began working on their next generation unit. With the rise of 16 bit processor speed came an exponentially increased graphics rate. The graphics in between system generations are far superior to the previously released ones. From 1993 to 2002 was known as the fifth generation of gaming console. It featured 32- and 64-bit processor speed and was most noted for the rise of 3-dimensional games. Super Mario 64 and Tomb Raider had 3-d environments that steered the industry standard away from side scrolling games. The ability to move around a 3-dimensional area offered players many possibilities and variants in game play. The consoles that were accepted best into the mainstream North American video game demographic were the Nintendo 64, Sony Playstation, and the Sega Saturn. The Atari Jaguar could not compete in the fifth generation of consoles and was quickly beaten by its competition. The Sega Dreamcast, Microsoft’s Xbox, Sony Playstation 2, and Nintendo Gamecube are the only viable consoles out during the sixth generation of video game consoles. It was in this generation that the video game industry stopped referring to its consoles by their processor size, since the performance depended on other factors, such as processor speed, the speed of the graphics processor, bandwidth, and memory size. The Playstation 2 and the Dreamcast were the final consoles to market their products as 128-bit to describe their capabilities. With the sixth generation came the hard task of differentiating which system was the most powerful. The Xbox uses a 32-bit CPU with a cache size of 128 kb. It has 64 MB RAM and runs at 733 MHz, making it the fastest of the sixth generation consoles. Many games that were geared to appear cross-platform for the Xbox, Playstation 2, and Gamecube ended up releasing only for Xbox due to system requirement restraints while games like Doom 3 and Half-Life 2 were still released on the three consoles, but their pixel shading, graphics polygons count, and the artificial intelligence of the non-player characters in game had to be reduced dramatically to work on the Playstation 2 and Gamecube. Some would argue that this fact alone makes the Xbox a superior gaming console. The current industry standards in video game consoles are the Xbox 360, Playstation 3, and Nintendo’s Wii. These consoles are the seventh generation of gaming technology. This generation’s consoles each introduced a new type of breakthrough technology. The Playstation 3 and Xbox 360 came out with High-Definition compatible graphics and audio/video output, and the Wii has focused on unique motion sensing controllers. All of these consoles come standard with wireless controllers. A major advance for the Playstation 3 is the integration of Blu-Ray technology – a Blu-Ray disc is the next generation of high definition movies. The Xbox 360’s best innovation is something that was already established with the original Xbox, and it is Xbox Live. Xbox Live enables the use of multiplayer games with people around the world, and it allows the downloading of new software and demos for new games to be released. It is considered by many to be the pinnacle of the multiplayer online experience. It’s user-interface and ease of use is unmatched in all other consoles. The Wii’s motion sensing controllers are an incredible tool in gaming. It allowed a more interactive experience and submerses the users in its games like never before. In Tiger Woods’ ’09, the player uses the controller exactly like a golf club to hit the virtual â€Å"ball. † It is an advance that even leads to fitness games, something never even considered by the video game industry before. Video game peripherals are the tools that gamers are most familiar with. Even if someone who is dedicated to games does not know that exact processor speed of a Playstation 3, or the Graphic Processor for an Xbox 360, he will intimately know the controller that he has in his hands while he plays. There have been many types of controllers made to suit gamers needs. The â€Å"old-school† controller from the first and second generation of consoles was the joystick. Usually a handle with buttons protruding from a controller base, a joystick allows basic movements and actions with the buttons. In the third generation, consoles were equipped with a â€Å"D-Pad. † This was a cross pointing up, down, left, and right that better suited the side-scrolling games of the time. The Nintendo 64 incorporated a joystick and a D-Pad on the same controller that allowed for better navigation of its 3-dimensional worlds. In the generations that follow, most controllers follow the Nintendo 64’s lead and incorporate even multiple joysticks along with a D-Pad. Other fun peripherals were the popular light guns used in shooting and sports games. I remember spending hours hunting in my living room with Nintendo’s Duck Hunt game. Foot pads were also used to simulate running in track games and dancing in the popular Dance Dance Revolution franchise. Video game technology has come a long way in the 42 years since the first console was released. The technology is sure to become even more awesome as time progresses and consumers demand more bang for their buck. In an industry as competitive as video games, there is no time for companies to become complacent in their technology. Works Cited How does the light gun for a video game work?. 01 April 2000. HowStuffWorks. com. 28 September 2008. Tyson, Jeff.How Video Game Systems Work. 16 October 2000. HowStuffWorks. com. 28 September 2008. Valdes, Robert. How PlayStation 3 Works. 14 June 2005. HowStuffWorks. com. 28 September 2008. Valdes, Robert. How Xbox 360 Works. 29 November 2006. HowStuffWorks. com. 28 September 2008. Tyson, Jeff. How Dreamcast Works. 19 October 2000. HowStuffWorks. com. 28 September 2008. Tyson, Jeff. How N64 Works. 18 October 2000. HowStuffWorks. com. 28 September 2008. Stahl, Ted, ed. Chronology of the History of Video Games. History of Computing: Video Games Golden Years. 26 July 2006. 25 Sept. 2008.

UK Diverse Society

UK Diverse Society ECA TASK 1 In what ways can the UK be described as a diverse society? Choose three examples of diversity and write and essay which: describes each of them in turn considers which aspects of diversity are negative and which are positive for one of the examples. The diversity of family life in the UK today The diversity of places in which people live The diversity of cultures in the UK Britain today is a richly diverse society in which people with very different ways of life coexist. Diversity means being different, being unlike and variety. Diversity can describe differences within a society or between societies and applies to the unique contributions   to the group characteristics made by the individuals such as beliefs, sexual orientation, ethnic background, cultural perspective,  and so forth. Family, place and culture mean different things for different people but are usually associated with connectedness. This essay, though, will first analyse family, place and culture as causes and consequences of social diversity and, secondly, it will describe the relationship between places and life chances and how diversity can bring inequality. During the past decades, social change in Britain has brought structural and functional diversity into family (Sherratt et al. 2004, p.30). Families today come in many shapes and sizes, there is no right or wrong structure. The main types of family, nuclear and extended, have increased with reconstituted and single-parent families. Families can be formed by married, unmarried or same sex couples   with dependent, independent or no children at all. National statistics for 2001 (ONS, 2002 data set ST32217 and ST33218 ) show that one in five families with dependent children are headed by lone mothers, three times the number obtained in 1971. This may be explained by rising rates of divorce, cohabitation and live births outside of marriage. These figures suggest evolving family structures but also a general maintenance of conventional gender ideology. Hence, different beliefs and practices in relation to the division of labour may bring diversity to family life.  In this respect, You ng and Willmott (1973, cited in Sherratt et al. 2004 p.26) predicted a more egalitarian family whilst Morris (1990, cited in Sherratt et al. 2004 p.26) denied the attrition of the traditional gender roles.   Another source of diversity in family life is regional diversity. The inner London boroughs have higher concentrations of minority groups than the rest of the country (ONS, 2001). Ethnic diversity as a source of family diversity is defended by Berthoud (2001) among others. This author argues   that Asian families are more traditional, have high rates of marriage and are more likely to have extended families comprising three generations. By contrast, West Indian households have a higher proportion of lone mothers and low rates of partnerships. Similarly, geography and ethnicity bring diversity to the places where people live. Whether rural or urban location, owner-ocuppied or rented, house, flat or even a caravan, there are multiple places to live in Britain today. Places where people influence their experiences and social relations (Sherratt et al. 2004, p 88). In inner London boroughs, like Islington and Camden, not only there is more ethnical diversity than in the rest of Britain (ONS, 2001), but   affluent professionals inhabit the same street as jobless, low-income families or live next to council estates while having no connection with them, as exemplified by Graef (2003). In other parts of East London though, Mumford and Power (2003, cited in Sherratt et al. p. 97) noticed how diverse neighbourhoods can still maintain a sense of community spirit through local social networks. The transition from dwells and neighbourhoods to homes and communities can be done via a sense of attachment and belonging that is part of t he broad meaning of culture (Sherratt et al. 2004, p.96). Culture is all shared beliefs and socially communicated demeanour, that distinguishes a group of people, whether this is a family, a neighbourhood, a community or a nation (Sherratt et al. 2004 p.38-45). People identify with others within their culture but distinguish from people in other cultures. Hence, diverse cultures lead to diverse ways of living, and these can bring people into conflict over how it is acceptable to live. On the other hand, cultural diversity brings richness and choices and shapes identities bringing connectedness. The culture in Britain, including language, food, arts, clothes, leisure activities, religion or relationships can be seen as a sum of the diverse cultures that constitute its society. Cultural mixing is not a new concept, as noted by Sherratt et al. (2004 p. 76). It started with trading in prehistoric times and was further fueled by imports and immigration.   The only thing new about cultural exchange is how easy it is now.   With modern informa tion technology it is possible to experience other cultures on a whim. But the globalisation of culture has a downside. Scott-Clarke and Levy (2003) exemplify the devastating social effects of cultural imperialism caused by American television in Bhutan. In the same way, the aforementioned diversity of places where people live reflects choices, variety and opportunities but there is a drawback. Utilizing the Weberian term â€Å"life chances† (Weber 1948, cited by Sherratt et al. 2004, p. 85) to describe an estimate of an individuals ability to enjoy the economic and cultural goods of a society, it is easy to see how the distribution of such goods is usually asymmetrical. Peoples life chances are influenced by salary, wealth, housing and education (Sherratt et al. 2004, p 87). Therefore, family, culture and where people live shape life chances. The importance of housing tenure in life chances is debated amongst sociologists. Saunders (1988, 1990, cited in Sherratt et al. 2004 p. 88) outweighs the importance of home-owning status to occupation but this argument is contradicted by Forrest and Murrie (1995, cited in Sherratt et al. 2004, p. 89) and criticised by Watt (1993, cited in Sherratt et al. p. 89). Clearly, home equity can be used as collateral or improve children with inheritance, giving control to peoples lives. On the other hand, Sherratt et al. (2004 p. 94) points out how the UK shows a general pattern of geographical clustering of poverty and wealth and how this clustering affects peoples ability to access housing, education and employment opportunities and directly impacts in the quality of health services. A direct consequence could be seen in the different life expectancy for different areas in Britain in 1998-2000 (ONS, 2002) accounting up to 10 years of difference for men between Westminster and Glasgow city. Personal wellbeing is then affected by the ability to afford a home in a neighbourhood that improves rather than limits life chances. In conclusion, Britains society is undeniably diverse. Living in Britain has implications on how people live, whom they live with and where they live and these differences shape British society. Social change has brought diversity to family, neighbourhoods and culture. There are many different types of families today. Diverse neighbourhoods may or not share a sense of community. Cultural diversity shapes our identity. Where people life affects their health and prosperity. Diversity brings richness but also inequality. References Berthoud, R. (2001) ‘Family formation in multi-cultural Britain: three patterns of diversity, paper resented at Changing family patterns in multi-cultural Britain Institute for Social and Economic Research University of Essex. Available at: http://www.sociology.org.uk/as4fm1.pdf [Accessed 24-27 January, 2008] Graef, R. (2003) ‘Two families living side by side. But the gulf between rich and poor keeps them worlds apart The Observer, 20 July. Available from: http://observer.guardian.co.uk/focus/story/0,6903,1001753,00.html [Accessed 24-28 January, 2008] ONS (2001) National Statistics: Ethnicity: Regional Distribution. Available from: http://www.statistics.gov.uk/cci/nugget.asp?id=263 [Accessed 24 January 2008] ONS (2002) National Statistics: Families with dependent children headed by lone parents: Social Trends 32, data set ST32217. Available from: http://www.statistics.gov.uk/STATBASE/ssdataset.asp?vlnk=4992More=Y [Accessed 24 January 2008] ONS (2002) National Statistics: Births outside marriage as a percentage of all live births: Social Trends 33, data set ST33218 http://www.statistics.gov.uk/STATBASE/ssdataset.asp?vlnk=6369 [Accessed 24 January 2008] ONS, 2002 Health Statistics Quarterly, issue 13. London. Available at http://www.statistics.gov.uk/downloads/theme_health/HSQ13_v4.pdf [Accessed February 2, 2008] Scott-Clarke, C. and Levy, A. (2003) ‘Fast forward into trouble The Guardian,14 June. Available from: http://www.guardian.co.uk/weekend/story/0,3605,975769,00.html [Accessed 24 January 2008] Sherrattt, N., Darkes, T., Pearson, C., Williams, C. and Woodward, K. (2004) Understanding society, Milton Keynes, The Open University. TASK 2 Write no more than 250 words to answer the following questions: In what ways do you feel that your study skills have improved during the course? What do you now think are the strengths and weaknesses of your study skills? How would you like to make further improvements? My study skills during this course have improved qualitative and quantitatively. From a natural science background I have had to leap into social sciences, where comprehending the material is more important that memorising it. Multiple-choice questions have been substituted by essay writing, where you have to reason, argument and reference your statements, not just tick the correct answer. Reading and note taking have been tasks of outmost importance. I feel I have had to strip texts to their bare bones and build their bodies again with my own words. One of my skills is interpreting graphs and numeric data, as this is something I do very frequently in my job. One of the most difficult things has been to accept that there is usually more than one answer in social science questions, and there are no right or wrong, but different opinions and an open debate. It has been a revelation to discover that, in social sciences, we, as individuals and as a society, are the researchers and subjects of study, and the dynamic implications of this duality. I have signed up for DD100 to further improve and polish my new skills. Y157 has opened my appetite for social matters and I want to learn more. My newly acquired skills are going to be put to the test.

Intrusion Detection Systems in Security

Intrusion Detection Systems in Security Abstract Modern world provide the latest system of internet which is disputing for the security of information systems. The defense of information is becoming the part and parcel for internet day by day. Current Intrusion Detection systems cannot make sure to detect attacks in real time environment as it has insufficient ability to do that. To cope with latest invasions attack, database should be rationalized time to time. Systems fall squat to recognize fresh attacks due to lack of domain familiarity. If there is any lack of domain familiarity, Intrusion Detection system can fall squat to recognize new attack. In Wireless and AD HOC networks, Information security revolves into imperative role. Possibility of vulnerability to attacks rises as for their flexible nature. A few intrusion detection schemes suggested for where wired networks are not sufficient for Wireless and AD HOC networks. In AD HOC networks, it is significant for such slant that is proficient to intellect any variety of eccentric actions. In fact, it is out of ability of technology to encumber each single contravention. In this thesis I am going to model a IDS using time series techniques for wireless AD HOC network by which it can detect intruders. Time series is a technique by which we can detect intrusion. To form the rapid change of time series data, the technique applies the Auto-Regressive (AR) method, and achieves in order hypothesis test to detect the intrusion. By means of time and location correlation, the systems and modes verify the existence of anomalous commotion, as well as its occurring time and location. It is proved and demonstrates that the experimental outcomes perform better with the recommended method in detecting the intrusion. Acknowledgements Introduction Security is the major issue for the wireless and Mobile AD HOC network because it is using â€Å"AIR† as media .Research project address this part as Intrusion Detection. Mounting world cannot imagine even for a single day without computer and computer is basis on internet. Nowadays secure information of internet is becoming very high priority. Modern world emphases in a way by which it can be protect the data and information from any illicit and unauthorized access. Intrusion Detection Systems (IDS) can be differs in various techniques and advance with the objective to detect suspicious traffic in dissimilar ways. There are two significant categories of intrusion detection systems. One is called network-based intrusion detection system (NIDS) and the other one is host-based intrusion system (HIDS). The existing system that detects attacks based on looking for specific signature of identified threats. It reveals particularly that we may have two sets of data; one is of usual and common data and other one apprehensive and suspicious data. So intrusion detection systems match the data with the set of normal and suspicious data and if the deference between the two set is above a threshold value then intrusion is detected. Currently, if Internet infrastructure assault such as man in the middle attack, denial of service attacks and worms infection, have become one of the most serious threats to the network security [1]. It is very likely feasible to detect the attacks and abnormal behaviors if there is sufficient and efficient method and technique exists for monitor and examine, and it can not only make sure proceed warning of potential attacks, but also help out to recognize the reasons, source and locations of the anomalies. By this way, it may assist to restrain the attacks, sooner than they have enough time to broadcast across the network. This document represents the method, in support of detecting network anomalies by analyzing the unexpected change of time series data .With the comparison of other anomaly detection methods. We have focal point on the vibrant behavior of the network rather than using the static models. Our process and method concerns the Auto-Regressive (AR) process to model the r apid and unexpected change of time series data, and performs sequential hypothesis test in contrast with two adjoining non-overlapping windows of the time series to detect the anomalies Aim and Objectives Aim: The aim of this thesis is to design and implement a IDS for wireless network to detect and monitoring malicious activities by using time series analysis techniques. Objectives: ïÆ'Ëœ Review current intrusion detection systemïÆ'Ëœ Analyze the data with suspicious activitiesïÆ'Ëœ Design appropriate system architecture for IDSïÆ'Ëœ Implement the system using time series analysisïÆ'Ëœ Testing and evaluate the system.ïÆ'Ëœ Future work Academic Background Intrusion detection system In general, an Intrusion Detection System is not an antivirus program to detect virus or not a network logging system for detecting complete vulnerability or not a vulnerability tools which can check bus, flaws and network services. Intrusion Detection System (IDS) is a software or hardware by which we can detect hackers, male ware and bots. There are few types of Intrusion detection system like Network Intrusion Detection System, Protocol-based Intrusion Detection System, Application protocol-based Intrusion Detection System and Host-based Intrusion Detection System etc. Now a day, wireless network is increasing dramatically. We are trying to make everything which can connect to internet without wire. Compare to wired network, it is easy to capture the channel of wireless network for an intruders.Why We Need Intrusion Detection System Why we need IDS An overview of current intrusion detection system Wireless networks are extremely vulnerable to man in the middle attack, DOS and other attacks because they depend on a shared communication medium as well as depend on limited resources. Wireless ad hoc networks do not have a central control as wireless LANs and they also provide a dynamic topology. This increases the complexity of the intrusion detection schemes in ad hoc networks. Network Anomaly Detection Using Time Series Analysis According to Qingtao Wu and Zhiqing Shaos research paper, This research paper explain to detect network intrusion using time series analysis. Anomaly and sequential detection with time series data Intrusion Detection Alert Flow Processing Using Time Series Analysis Methods Processing intrusion detection alert aggregates with time series modeling Compare Wired and Wireless Intrusion Detection System (Dragan Pleskonjic) In wired network, Intruder should be attached physically. Intruder needs a direct connectivity into the network.It is possible to trace the intruder In wireless network, Intruder does not require any physical connection. So Intruder can stay everywhere. There are no difference between internal and external network so it is difficult to specify the attack whether it is insider or outsider.The border of Defense of wireless networks is weak compare to wired network.

Career Essay -- Essays Papers

Career Essay Sport Management For the longest time I could not decide on a major and a career to study throughout college. When I came to Georgia Southern University I discovered that they had a major that was very interesting to me. Sport Management id the ideal major for my interest and me. Since I love sports I figured that this would be the career for me. A degree in Sport Management helps to prepare for success in sport related occupations. The job market varies in the field of sport management. Some occupational opportunities include: athletic trainer, coach, sports official, Sports agent, camp director, sporting goods sales/dealer, pro scout, athletic director, sport promoter. The list can go on of the opportunities in this career. Mostly anything sport related in today'...

Gay and Lesbian Marriage in America :: Same-Sex Marriage

Marriage, as both a legal institution and as a social tradition, has always been at the heart of the building blocks of American society. Throughout U.S. history, it has generally been understood, both legally and socially, as a monogamous union between two persons of opposite sexes. However, as the gay and lesbian liberation movement gains increasing exposure and influence, the topic of same-sex marriage has been brought to discussion. In the following pages, the legitimacy of same-sex marriages/partnership will be discussed, as well as the best means to achieve such an end. For the purpose here, the diction â€Å"marriage† and â€Å"union† are used interchangeably, although one might argue that to all but the most zealous, the idea of a same-sex union is more acceptable than gay marriage because it does not as directly confront the traditional definition of â€Å"marriage†. Socially, the institution of marriage offers both dignity and validation to the two parties involved as a sign of their mutual commitment to each other. This paper's predominant focus is on the legal aspect of marriage, along with the legal benefits and responsibilities that are associated with one's marital status (though excluding for the most part the child custody/adoption issue, which is another battle in itself as it involves both a third party and minors). Proven inequality in these areas can and should be addressed by changes in public policy. Cultural intolerance and private discrimination, on the other hand, cannot. There are several arguments against legalization of same-sex marriages, specifically: 1. That homosexual behavior is fundamentally immoral or blasphemous because it does not lead to procreation and/or is condemned by religious texts. 2. That same-sex parenting is necessarily detrimental to child development. 3. That same-sex marriage will further undermine the already crumbling traditional heterosexual marriage as an institution. All of these arguments, however, can be unequivocally refuted. It is obvious that the strongest opposition against gay marriage legalization comes from the Christian Coalition, which supposedly represents the silent â€Å"Moral Majority†. As the name indicates, at the heart of such a group's rhetoric is the Holy Bible, although their position is not far away from those of the more orthodox Muslims and Jewish religious organizations. However, crucial distinctions must be drawn between the concepts of religion, morality, and legality: what is compatible with religion is not necessarily so with morality, and what is legal is not necessarily moral. Adultery is listed as equally a sin as homosexuality in the Bible (both punishable by death), yet it is not a legal offense.

The theme of the novel Russlander (By Sandra Birdsell) :: essays research papers

The October revolution of 1917 in Russia was a turning point that defined Russia as a nation. It was one of the most dramatic events in the history of the Russia that had completely changed the lives of the people at that time. The Russlander by Sandra Birdsell describes the live of a girl who was raised on a wealthy Mennonite estate. It seemed like her parents were ignoring all the troubles in the outside world, living a happy life together. But nothing lasts forever, and their happiness ended with the start of the revolution. At that time Katya was only 16 years old. Just like many people at that time she lost her family and friends, who were killed by the Bolsheviks. The conflict with the new leaders of the country started when her father refused to pay taxes and support his country, and ended with this horrible tragedy. Katya had lost everything that her family owned and was forced to move to another country, where she had to start a new life from scratch. Even though she had relatives living in Canada, it was not an easy task. Just like other immigrants to Canada, she had to face many difficulties, like the learning of the new language, and adapting to the new lifestyle. Many years later, she came back to her homeland to visit the places she grew up in. After more than fifty years she still remembered the tragedy that suddenly ended the happy life of her family. People should value other things, besides money and their estate. Everyone should show more love and attention to the members of their family, because nothing can be compared to the importance of the family to any person in the world. It is unfortunate that in many cases, people realize how important their family is after they lose one or more of their relatives.

Religion wealth and poverty Essay

(Ai) Outline the Hindu teachings on wealth and poverty. To be wealthy is to have a large amount of money- enough to feed yourself and others. To suffer from poverty is to have very little or no money- not enough to feed yourself and fulfil your physiological needs. Hinduism is a religion, a culture and to many, a way of life. Due to the globalisation of Hinduism, it has been brought into contact with a large variety of cultures and religions causing Hindu beliefs in areas to be changed or completely removed. Because of this there are many views on the topic of wealth and poverty and some of these are outlined below. In most cultures the caste system is based on the amount of money or power the person has, for example; in England there are three castes- upper, middle, and lower class. In Hinduism there are four castes and they are not based on wealth. These castes are called Varnas and they are in order of highest to lowest:- Brahmin- these are the priests, teachers and the wise men. Kshatriya- these are the warriors, leaders and rulers. Vaisya- these are the traders, merchants, agricultural workers and other forms of commerce. Sudra- these are manual labourers, servants and beggars. This is the lowest caste. You cannot get a job which is not of your caste and you do not choose which caste to be in, but you are born into it. You cannot change between castes in your lifetime. The only way to change between castes is to be reincarnated into another one. The cast you are reincarnated into depends on your karma. To get good karma, you have to follow your dharma (duty of your caste – to get an appropriate job, to pray to God, to be a good citizen). If your karma is good you will be born into a higher caste. If it is bad, you will be born into a lower caste. Because of this caste system, people in the lowest caste (Sudra) could not get enough money to feed themselves or their families because they were inferior and could not get much work. You would probably have to steal from the two middle classes (Vaisya and Kshatriya) as they were likely to have money. Because stealing is a crime, the person who stole would have to pay a fine they can’t afford which would make them poorer and therefore more likely to steal or mug someone. Because of the crimes they are committing, they will get bad karma, causing them to live another life in this caste. In present day, the caste system is no longer used in most cities and urban areas. But in many villages, the caste system is still followed strongly. In Hinduism, money is not considered to be bad, but as a necessity to survive. It is natural to try and earn as much money as you can in the householder stage of life, to pay for your expenses. Many people pray to the Goddess Laxshmi who is the goddess of wealth and prosperity but what is wrong in Hinduism is to become greedy. Poverty is a huge problem in India as it has many beggars who beg on the streets. Many people will not help them as they believe that it is their fault that they are in that caste due to previous karma. But Gandhi said that we should help them as this improves our own karma by helping others. Giving away old clothes instead of throwing them in the bin is a way of helping the poor. (Aii) Explain why there is a need for world development. The world’s countries can be separated into three main categories; Developed countries Developing countries Undeveloped countries. Most of the developed countries are- the USA, Canada, western European countries and Australia. These countries are richer and have more advanced technology. They do not have a poverty problem and if there is, it would probably be relative poverty. The undeveloped countries can be referred to as ‘third world countries’. Most of these are in Africa and Asia. They have huge poverty problems- a mixture of both absolute and relative poverty. Relative poverty is when someone is considered to be poor compared to others in their community. Absolute poverty is when the person cannot afford to buy enough food or shelter for himself or his family. As the countries which have mass poverty problems are very poor, they would borrow money from richer countries such as the USA. This would put the country into debt which would create a large amount of interest as money is usually borrowed in millions or billions. One example is when Chile borrowed 3.9 billion dollars, and then ended up paying back a total of 12.8 billion dollars due to interest. That extra 9 billion dollars could have been used to speed up the development of the country. Because of this huge interest problem governments try to make enough money so they can pay of the debt as quickly as possible otherwise it will keep collecting up interest. One way to do this is to grow cash crops. Cash crops are crops grown to be sold rather than food for the people. The richer countries who buy them often buy them at a lower price than the actual value because the countries are desperate to sell them. Some examples of cash crops are- coffee, cocoa, tobacco, sugar cane and cotton. Due to this many people starve as there is not enough food, so the country ends up borrowing again to pay for the importing of food. Also natural disasters can cause the destruction of houses, farmland, hospitals, schools and businesses. This would mean that the government would have to take out more debts to make repairs and to help the injured. Because of the disaster, the roads may not be safe to travel on so the government would have to use expensive transport such as helicopters in times of emergency. (Aiii) Analyse and explain the work of ONE Hindu agency working for world development. The Hindu agency which I will be talking about is BAPS Care International. BAPS Care International is a charity which became registered in the year 2000. it was previously set up 1950 and done charity work under the BAPS Swaminarayan Sanstha. Their mission is to help disadvantaged families and communities mainly in India and they believe that everyone has the right to have a ‘peaceful, dignified and healthy way of life’. They offer many services such as medical, educational, environmental, tribal, community services and disaster relief. BAPS Care International has achieved so much in these past years and here is a list of some of their greatest achievements. They have†¦ over 610 000 patients treated yearly in their facilities. opened 14 hospitals, clinics and healthcare centres. made 11 mobile medical vans for remote communities. give free medicine and medical camps. supported an emergency medical team and services. opened 10 schools, 8 colleges/institutions and 14 student hostels. supported 20 schools and colleges. built 55 schools. recycled 10 000 tons of paper. recycled 10 million aluminium cans. built 85 dams. planted 1.5 million trees. organised weekly meetings in youth centres. Also since the 1970s they have given disaster relief for floods, famines, cyclones, plagues, droughts, ferry disasters, riots, earthquakes and the tsunami. (B) ‘There should be no rich people as long as there is poverty in the world’.

A Cycle Is a Biological Pathway or Process in Which the End Product

A cycle is a biological pathway or process in which the end product of one cycle becomes the starting point for the next cycles Write an essay about cycles. Respiration Cells in the body use ATP as a direct source of energy. The conversion of glucose into ATP takes place during respiration. There are 2 different types of respiration, the more common and frequent one is aerobic respiration which is the production of ATP for energy. The less common one is anaerobic respiration, the production of lactate during which the muscles have a limited supply of oxygen, and however keep working despite this.Aerobic respiration requires oxygen and glucose present to work, and occurs in 4 stages: 1) Glycolysis- the splitting of a 6-carbon glucose molecule into 2 3-carbon pyruvate molecules. There is a net gain of 2 ATP’s produced. 2) Link reaction- the conversion of the 3-carbon pyruvate molecule into carbon dioxide and a 2-carbon acetyl co-enzyme A molecule. No ATP is produced during this stage. 3) Krebs cycle- the introduction of acetyl co-enzyme A into a cycle of oxidation-reduction reactions that yield some ATP and a large number of electrons. ) Electron transport chain (ETC) – electrons used from Krebs cycle to synthesise ATP with water produced as a by-product. Glycolysis is the initial stage of aerobic respiration, and it takes place in the cytoplasm of cell. It is the breakdown of glucose into pyruvate, (which then goes in to initiate the second stage, the link reaction, and so forth) although there are a number of smaller enzyme controlled reactions for tis to take place. 1. Activation of glucose by phosphorylation.Before glucose can be split into 2 pyruvate molecules, it first must be made more reactive by the addition of 2 phosphate molecules, donated by the hydrolysis of 2 ATP molecules to ADP. This provides the energy to activate glucose. 2. Splitting of the phosphorylated glucose. Each glucose is split into 2 3-carbon molecules of triose phosphate . 3. Oxidation of triose phosphate. Triose phosphate is oxidized transferring 2 hydrogen molecules to a hydrogen-carrier, NAD to produce reduced NADH. 4. Production of ATP. Enzyme-controlled reactions convert each triose phosphate into 3-carbon pyruvate. molecules of ATP are regenerated from ADP. The pyruvate molecules produced in the cytoplasm during glycolysis are actively transported into the matrix of the mitochondria where the link reaction takes place. Pyruvate undergoes a series of reactions to be made into acetyl co-enzyme A. the following changes occur. * Pyruvate is oxidised by the removal of hydrogen. This hydrogen then binds to NAD to produce reduced NADH (which is later used to produce ATP late). * The 2-carbon molecule acetyl group that is thereby formed combines with a coenzyme, coenzyme A (CoA) to produce Acetyl CoA. A carbon dioxide molecule is formed from each pyruvate. Pyruvate + NAD + CoA acetyl CoA + reduced NADH + CO2 The Krebs cycle involves a series of oxidat ion-reduction reactions that take place in the matrix of mitochondria. * the 2-carbon acetyl CoA from the link reaction with a 4-carbon molecule to produce a 6-carbon molecule. * This 6-carbon molecule loses carbon dioxide and hydrogen’s to give a 4-carbon molecule and a single molecule of ATP produced as a result of substrate-level phosphorylation. The 4-carbon molecule can now combine with a new molecule of acetyl CoA to begin the cycle again. The ETC takes place in the cristae of the mitochondria, where ATP is synthesised using the ETC as followed; * The H+ atoms produced during glycolysis and the Krebs cycle combine with the NAD and FAD that are attached to the cristae. * The reduced NAD and FAD donate the e- of the hydrogen atoms they are carrying to the first molecule in the ETC * This releases the protons from the hydrogen atoms and these protons are actively transported across the inner mitochondrion membrane. The e- meanwhile, pass along the ETC molecules in a series of oxidation-reduction reactions. The e- lose energy as the pass down the chain, some of this is used to combine ADP and inorganic phosphate to produce ATP. The remaining energy is used to from heat. * The protons accumulate in the space between the 2 mitochondrion membranes before they diffuse back into the mitochondrion matrix via protein channels. * At the end of the chain the e- combine with the protons and oxygen to form water.Oxygen is therefore the final acceptor in the ETC. Photosynthesis Photosynthesis occurs in 2 stages. The light-dependent reaction which takes place in the thylakoid, and the light-independent which takes place in the stroma. Both are vital for the production of ATP. The light-dependent needs light to undergo its reactions. The thylakoid contains chlorophyll which absorbs light. Photophosphorylation occurs during this reaction which is the making of ADP plus an inorganic phosphate to make ATP.NADP is also reduced during this reaction into NADPH. As well a s this happening in the light-dependent reaction, water is split via photolysis in to protons and electrons and oxygen which diffuses out of the leaf. The light-independent reactions does not require light to process, however it does rely on 2 major products of the light-dependent reaction to take place, ATP and NADPH. This reaction is shown in the form of the Calvin cycle. * CO2 enters the stroma from the light-dependent reaction, and produces 2 3-carbon glycerate-3-phosphate. 2 ATP molecules then donate 2 phosphate molecules to produce ADP. And NADPH is oxidized to produce NADP. This goes on to form 2 3-carbon triose phosphate molecules. * 1-carbon from the triose phosphate molecule is then stored to contribute to making glucose. ATP is then reduced again donating a phosphate molecule to produce 5-carbon rubiscose bisphosphate, this in turn then produces and enzyme rubisco which catalyses the whole cycle again. * This cycle must happen 6 times in order to make 1 glucose molecule.

Plate Tectonics Essay Essay

Assess the strength of the relationship between tectonic processes and major landforms on the earth’s surface. Tectonic processes have been responsible for the major landforms across the Earth’s surface. These processes are controlled by the convection currents rising from the Earth’s mantle. Firstly, one place where tectonic activity occurs is at oceanic to oceanic constructive plate boundaries. Here two plates diverge or move away from each other, pushed apart by huge convection currents In the earth’s mantle. These convection currents are initiated by heat energy produced from radioactive decay in the earth’s core. As the convection currents move the plates away from each other, there is a weaker zone in the crust and an increase in heat near the surface. The hotter, expanded crust forms a ridge. Magma rises up from the mantle in the gap. The lava cools, solidifies and forms a chain of volcanic mountains thousands of miles long down the middle of the ocean eg. Atlantic. There are transform faults at right angles to the ridge. The movement of these faults causes rift valleys to occur. Examples of these landforms created by constructive plate margins are the Mid Atlantic Ridge (MIR) , and the Great African rift valley (GARV). The MIR is the result of the North American plate and Eurasian plate diverging in the middle of the Atlantic ocean. Here, volcanic islands such as Iceland, the Canary islands and ascension island have been created by the rising magma from the mantle. The GARV is an example of where the crust has dropped down between parallel faults to form rift valleys. As the crust subducts into the mantle it melts causing igneous activity below, magma to rise and therefore volcanoes erupt on the surface as a result. Evidence of this volcanic activity is shown by Mount Kenya and Mount Kilimanjaro. The lava here has a low viscosity, it very hot (1200 C) and has a low silica content. An example of where landforms have been created at a different plate boundary, a destructive plate margin, is where two plates, the Nazca plate, an oceanic plate, and the South American plate, a continental plate, converge. Here, two plates meet and the denser oceanic lithosphere of the Nazca plate is forced down under the more buoyant continental lithosphere of  the South American plate, descending at an angle into the mantle in a process called subduction. This is marked on the ocean surface by the presence of the Peru-Chilie trench. The friction between the plates prevents the subducting oceanic plate from sliding smoothly. As it descends it drags against the overlying plate causing both fracture and deform. This results in frequent shallow focus earthquakes The subduction of the Nazca plate under southern Chile produced the largest earthquake ever recorded, with a magnitude of 9.5 in 1960. Volcanoes are also created here as one plate subducts and partially melts; the magma rises up through fissures and can reach the surface. The type of lava here is andesitic, very high in silica and not very hot resulting in a composite volcano being formed out of layers of ash and lava. The cascade mountain range is an example of where a destructive plate boundary has caused the Juan de Fuca plate to subduct under the North American plate. This resulted in 15 composite volcanoes being formed, one of them, Mount St. Helens. Similar to the peru-chile region, the Japanese islands are situated in a subduction zone. In the northwestern margin of the pacific oceans, the pacific plate and Philippine plate converge. On the pacific side, trenches run parallel to these islands. As one plate subducts beneath the other, it heats up and melted magmas rise towards the surface. These Japanese island arcs extend 3000km and magma produced under them form felsic plutonic rocks (granite), some of which erupts on the surface to make volcanoes. Large-scale formation of granites develops the crust of island arc. On the other hand, some tectonic activity doesn’t produce any landform. An example is at the San Andreas Fault. Although both plates are moving in a north westerly direction, the pacific plate Is moving faster than the north American plate (7cm/year faster), so the relative movement of the north American plate is to the south east. The pacific plate is being moved northwest due to the sea floor spreading from the pacific coast rise in the gulf of California. The North American plate is being pushed west and north due to sea floor spreading of the mid-Atlantic ridge. Movement is sporadic and jerky. Frictional forces lock the blocks of lithosphere together for years at a time. When frictional forces are overcome, the plates slip and  shallow focus earthquakes are generated. Similarly, landforms can be produced without the source of tectonic activity. The Hawaiian islands are not connected with any plate boundary. The volcanic area is caused by a localized hotspot beneath the pacific plate. A concentration of radioactive elements inside the mantle may cause such a hotspot to develop. From this, a plume of magma rises to eat into the plate above the hotspot. The hotspot is stationary so as the pacific plate moves over it, lines of basaltic shield volcanoes are created. These can be eroded to have flat tops called guyots. In Hawaii, the main island is closest to the hotspot and so it is the most volcanically active. However as the pacific plate moves north west at 10cm/year, a new island, Loihi will form as the submarine volcano builds up to sea level. Finally, collision plate boundries.. When continental and oceanic plates collide, the thinner and more dense oceanic plate is overridden by the thicker and less dense continental plate. The oceanic plate is forced don into the mantle by a process called subduction. As the oceanic plate descends it is forced into higher temperature environments. At 100 miles deep the subducting plate begins to melt. The partial melting produces magma chambers above the subducting oceanic plate. The magma ascends through the overlying materials, melting and fracturing its way up. If the magma rises to the surface without solidifying it will break through in the form of a volcanic eruption. The Himalayan mountains are an example of where the Indian continental plate has been put under extreme pressure as it collides with the Eurasian plate, forcing the edges of the pates upwards in to a series of folds, as one subducts beneath the other. In conclusion, the strength of the relationship between tectonic processes and major landforms on earth can be described as strong. There is a clear correlation between the events that occur at constructive, destructive and collision plate boundaries and the landforms produced consequently. Although there are situations where the two are not linked, ultimately the characteristics of the landform will have been influenced by some soft of tectonic movement. For example, the chains of Hawaiian hotspot islands are  in this shape due to the northward movement of the pacific plate.

A cream cracker under the settee

Dramatic monologue is a variation of lyric poem in which the character expresses his/her emotions, actions, feelings or motives. It is written to reveal the situation as well as the character.In dramatic monologue, a single speaker who is not the poet utters the poem at a critical situation thereby adding depth to the character. In fact, we come to know about the myriad aspects of the character by listening to the speaker. This was developed during Victorian era and Robert Browning perfected this form.In the dramatic monologue â€Å"A cream cracker under the settee†, Alan Bennett puts forth his views on the society’s treatment of the elderly and the consequences thereof. He accomplishes this by describing an elderly lady’s view of the world and her loneliness.The play starts with Doris, the elderly lady sitting on the floor of her living room. She has fallen down while cleaning the photo of her late husband Wilfred. She strongly believes that the world of her tim e is much better than the present. She feels that people of her time were cleaner and more responsible than the people of today.This shows why she disapproves her domestic help, Zulema, who had not cleaned the photo in the first place. She enjoys her old memories and the lovely time she had with her husband as can be seen by the way she talks to her dead husband’s old photographs. This also shows that she is lonely and misses company.She feels she is â€Å"left behind† by the people of her generation. This loneliness can also be attributed to the lack of self-understanding and the understanding of others. Through the entire play, Doris attempts to alienate herself from the so-called â€Å"corrupt† society of today.Doris has a compulsive obsession with cleanliness. In her younger days, she had forbidden her husband Wilfred from taking up any hobbies that could be messy. When they were younger, they had a baby that died during birth.The nurse had wrapped the baby in newspaper, which according to Doris was â€Å"dirty†. This reveals that she did not want her child, even though dead, to be associated with anything dirty. She is very concerned about what her others would say if she is not spotlessly clean.This can be seen when the leaves from the next door blow into her garden and she says â€Å"I ought to put a sign on the gate, not my leaves†. She was scared that other her neighbors may not think high of her hygiene and so she asked her husband Wilfred to concrete the garden so that it would be easier to clean.While Doris is on the floor, she looks at her wedding photo and talks to her husband about her loneliness and how she was happier in her days. Her happiness in her younger days could be due to various reasons and one of the important reasons would be the total independence and the â€Å"ruler of the roost† that she enjoyed. She also laments about the need for â€Å"home help† now. This is why she disapproves of her home help, Zulema.She cannot accept that she needs Zulema because that means she is forfeiting her independence. She feels that she is not dependent on Zulema for anything. She gets very picky when Zulema tells her â€Å"you’d be better in Stafford House†. Stafford House is the local old age people’s home.Though Zulema’s intentions were right, she said that because she wanted someone to take control of Doris’s life, Doris felt that as an intrusion into her independence. According to Doris, Stafford House represents domination by others and the acceptance of her dependence on someone. She cannot accept her own inability to support herself physically.This yearning for independence is very evident when a policeman comes to check on her. The policeman asks her, â€Å"Are you alright?† Doris replies, â€Å"No. I’m all right.† This also reflects that she has gotten herself into a mindset which makes it difficult for her to acc ept the hardships and difficulties of old age.

Business costs Assignment Example | Topics and Well Written Essays - 1000 words

Business costs - Assignment Example For example, a firm always prefer to produce any unit of output who’s per unit marginal revenue exceeds the marginal cost of the unit. By doing so, the firm would gain more revenue by selling that unit. On the other hand, if the marginal cost of a unit of output is more than its marginal revenue; in that case, the firm avoids producing that unit. If the firm produces such unit, it would incur loss rather than profit on the unit. 2- What do you understand by the term economies of scale? Reductions in per unit cost resulting from increase in market size and increase in firm are called as economies of scale. Any unit cost reduction that occurs when a firm increase its production base or aggregately, the market in which that firm is producing its units, increase. Over that period of time; globally as well as locally, the firms and the markets are increasing. This increase in both is mostly contributed by the latest means of technology, which are mostly used nowadays in the process of production. For example, previously much work was carried out manually as a result, a sufficient amount of resources were consumed. Thanks to machinsation and computerisation that have sufficiently added in the process of economies of scale. ... enue- totally equalling with the total costs- or in total units of production, the cost of produced units offsets the revenue obtained by the sale of units. Some reasons may justify a company keep producing units even it is making loss. First, the loss, occurred by the break-even point or near to that point, most of time doesn’t last for a considerable period of time. The company may be experiencing a seasonal variation in the demand of a particular unit. As soon as that period of seasonal variation in demand ends, the company again observes profits- revenue exceeding costs. 4- What market power may large firms enjoy? How and why may a government seek to limit this? Market power is associated with the behaviour of a firm and the way firms affect competitive conditions and prices in a market (Bourdet, 1991). The way a firm adopts its supply of goods and services production mechanism and its aggregate strategy towards its prices determines its market power. For example, if a fir m has 70 percent market shares in the sale of a particular commodity. Under this condition, it would not be incorrect to say that the firm has sufficient market power to affect and control the prices of that commodity. A government via legislation can restrict to limit the market power of the firm. By enacting a particular legislation and implementing it, the government would become in a position to limit the firm’s market power. The main reason for limiting the market power of the firm is to allow the competitive market conditions. The competitive market conditions benefit producers and the consumers as it would protect consumers who would pay higher costs if the firm limit the required level of commodities in market. 5- Consumer gain as much from small business as from large ones. Analyse

The importance of car designing Case Study Example | Topics and Well Written Essays - 750 words

The importance of car designing - Case Study Example The key problem underlying the dilemma that is facing the company is the possibility of being sued for not assuring the quality of its product, which subsequently led to the death of one of the users and the serious injury of two others in the accident. The stakeholders, in this case scenario, the CEO (Chief Executive Officer), owner of company, the mangers, Mr. I. M. Good, the Vice President of Car Engineering, and Mrs. Lovely. All these stakeholders are responsible for all the events leading to the accident that caused the death of the customer and the injury of her or his young boy. This means that a decision processes was missed or ignorantly assumed at a certain point through the production stage of the car, Zinger. I believe the utmost and dire sole responsibility of the company is to keep the customers satisfied and ensure their safety while using the product. All the information about the flaws of the car was kept under secrecy due to the need to earn revenue fast due to the increased competition kin the market. The stakeholders in the firm have a great social responsibility of maintain the company’s image regarding their professionalism and provision of quality products in the market. Their esteemed customers need to be well informed about the goods they use and be cautioned on any flaws that might hurt them physically. They should make this resolution even if the decision making would mean the recalling back of all the flawed cars from the car dealerships around the whole market. This will go a long way in ensuring and restoring their clients trust in the product. Otherwise, subsequent accidents would see the firm receiving multiple law suits for their flawed products, thus they would lose their esteemed clients, subsequently resulting to a lot of money spent in settling cases. The company should maintain a positive image with their clients. Advisable, the one ethical decision to be made would be to halt the selling of the Zinger car till a fur ther time after improvisation and repairs on the flaws. The sole and most viable decision that company should make is to halt the production of the car and work on its improvisation to prevent any further accidents that have led to fatalities. One would consider it moral to keep clients informed about the goods they use. They should do this even if it means that this will reduce their profit margin over some period of time. Earning customer trust is essential in maintaining a client base for future of the company. The effective management of the control process supports the system for the production of quality goods. The top managers in the organization, that is the CEO and the other board of governors and stakeholders need to be informed all the tasks carried out in the company. Essential information like the assumption made for the Zinger car should not have been ignored since the wrong decision made not to convey information appropriately led to the death of an individual. The ha stiness for the firm to seek approval of the car’s introduction to the market might cause a bad reputation for the company due to the faults that were not addressed during the production stage. The consequences of all these decisions are for the betterment of the firm’s reputation on the market. Well, if word gets out to its competitors about this flaw, then this would mean that their competitive edge is doomed since their rivals in the market would use this information for marketing and promotional market share competition. If they lost customers their profit margins might fall to even losses. Ultimately this leads to company fallout due to negligence of prior events that would have been prevented before product launch. Closing from

Corpora are of Little Practical Value to Most ELT Practitioners Essay

Corpora are of Little Practical Value to Most ELT Practitioners - Essay Example Identifying the importance of language as an important means of communication and other language-related activities, language researchers and teachers use corpora as viable means of conducting practical classroom-centered research and meeting specific language teaching needs. Though the use of corpora in English language teaching has made a significant progress in recent times, it is assumed that corpora are of little practical importance to most ELT practitioners (Ghadessy, et al, 2001, p.208). Thus the present study is aimed to analyze the aforementioned statement with reference to corpus-based pedagogical activities. Languages evolve and develop over a period of time and they are used differently by various speakers. According to McDonough and Shaw (2003, p.4), the overall goal of the language teaching programme is mainly derived from an analysis of the reasons why a group of learners in a particular environment needs to learn English which can be stated in general, educational or specific norms. The curriculum for English Language Teaching may differ from country to country and in such circumstances, the ELT practitioner needs to develop a framework based on the language teaching, for a country, an age group, whole school, a class or an individual. It is further stated that teachers are affected directly and indirectly by various factors upon which the curriculum is prepared like the role of English in the country, school, materials, time, etc. which makes it clear that singular approach to English language teaching is not suitable in all conditions. According to Richards and Rodgers (2001, p.71 ), the quest for an alternative to grammar-based approach led to several other methods like communicative approaches as it didn’t focus on grammar as the core component of language instead focused on communication and making the classroom environment for authentic communication.

Globalization at general electrics Essay Example | Topics and Well Written Essays - 2250 words

Globalization at general electrics - Essay Example First, GE chose to invest aggressively in foreign expansion for the obvious reason of desire to grow the company. Foreign investment results in more branches of the company, and this is directly linked to increased revenues for the company due to the additional branches, which will generate additional profits for the company (Rugman & Collinson 2008). Therefore, GE bought other companies in various countries, which were in a financial jeopardy, and were on the verge of collapsing. GE bought the financially unstable companies at a faster rate, mainly because, this was the only opportunity it had to acquire those companies and expand, since these would be seized by other companies, if GE would not act fast. This is a strategy, which GE used to ensure that its expansion was rapid. Aggressive expansion of GE might have been aimed at ensuring that the company moves closer to most of its customers, since this would be easier and cheaper for the company to address the various concerns and n eeds of its customers, while increasing its total sales revenue. In addition, international expansion by GE was intended for the company to increase its customer base, since this would acquire more and new customers in the new geographical locations that it established itself. In addition, GE chose to expand because of the company’s wish to deal with their foreign markets on a higher level. By adopting globalization, GE wanted to prove that the relationship between the company and its foreign markets was strong enough to allow the country to directly invest in the foreign countries, while being assured of profits. Rugman & Collinson (2008) argued that it not enough for a company to be shipping its products to foreign countries. Instead, a company should consider getting closer to its customers in the foreign markets, and establish a close relationship with them, to boost revenue and address consumer needs appropriately. Finally, GE might have chose to expand internationally i n order to save on the costs it incurred in the form of wages for its employees. Employees in other countries outside the United States are paid lower salaries and wages, mainly because of the economic status of their country, which is usually lower, compared to the United States. Therefore, most American multinationals choose to expand outside the United States in order to explore these lower wages (Rugman & Collinson 2008). Question 2 According to Birkinshaw, Braunerhjelm, Holm & Terjesen (2006), the corporate headquarters of a company plays a valuable role in influencing the relationships between the company and the financial markets, as well as its stakeholders. Stakeholders of a company include customers, as well as the competitors of the company, which are the most important stakeholders of a company. Therefore, by moving its headquarters to foreign markets, GE wanted to influence the relationship with its customers in the foreign countries. This would result in a stronger rel ationship than the one that existed previously. Most companies claim that the decision to move their headquarters to foreign countries is influenced by their desire to be in close proximity with their international customers (Rugman & Collinson 2008). In the case of GE, like most companies, this company has moved most of its headquarters of its other businesses from the U.S.A. to other foreign countries.

Playing by Heart Movie. Relations Between Paul And Hannah Essay

Playing by Heart Movie. Relations Between Paul And Hannah - Essay Example Theirs is a case of true love that conquered all and is the kind of marriage that is permanent and not fleeting. Gracie and Hugh’s marriage was on the rocks because boredom set in and Gracie did not think Hugh had enough imagination to make their marriage more exciting, that is why Hugh kept trying to invent stories and sell these to women in bars to prove to himself that he is still an interesting man. Gracie, however, goes off to have a physical affair with a man he thought was exciting. Their marriage was not built on a strong foundation because the commitment to each other was flimsy and consistently needed concrete proof that they were worthy of each other. Meredith and Trent’s relationship is new, thanks to Trent’s devotion and persistence in breaking down the high wall that Meredith had built around herself. Being able to get through to her was a major breakthrough that both he and Meredith had a great chance of a successful relationship. The same is true of Joan and Keenan who met casually at a bar. Although their lives seem to be shallow, once they opened up to each other and decided to become vulnerable, they discovered what love was. The movie seemed to point out that once walls are broken down and the person inside agrees to be exposed until another person gets to love him or her for what he or she is, then the love that will grow from it is true. The couples Meredith and Trent and Joan and Keenan have chances to have happy marriages and probably children to complete their families. This is because they have made a decision to be honest with each other and to live without pretenses. 2. Discuss and evaluate the primary relationship between Paul and Hannah. Explain how they deal with intimacy, power, and love and how they understand marriage. Give examples of how their behaviors express their hopes and aspirations about love, marriage, children, and family. Paul and Hannah had very different philosophies with regards to relationsh ips. Paul was in love with Wendy 25 years ago but he chose to stay with his wife and children when Wendy moved away. Hannah took everything in just to save the family from breaking apart until both of them reconciled without talking about issues that bothered them. It was only until later when they discovered how ill Paul was that they endeavoured to be open to each other. Paul revealed that he fell in love with another woman because he wanted to feel again what made Hannah fall in love with him. With Wendy, he felt great and â€Å"vindicated† as a man who had a successful wife and left in the shadows. However, no matter how he felt for Wendy, he still knew that he was committed to his family. On they both journeyed through life as marriage partners, and have now reached a milestone, celebrating 40 years of marital togetherness and raised three lovely and loving daughters who had lives of their own. 3. Did Paul have an â€Å"affair† with Wendy? Is this kind of relation ship wrong for a marriage? How do you understand the explanation that Paul gives to Hannah about his relationship with Wendy? How would you compare Paul’s relationship with Wendy and Gracie’s relationship with Roger? Paul had an emotional affair with Wendy however, they never engaged in

Aging and Health Among the Senior Population Essay

Aging and Health Among the Senior Population - Essay Example These items were reviewed individually and then summed up as a total to establish an assessment about the driver. The covariates of the study were age, gender, race, health status, physical functioning, vision and driving exposure. Driving exposure was calculated by the DHQ assessment, among other things. Further covariates were self-filled by the drivers. The sample included participants from an ongoing Senior Driver Research Project, which was designed to examine the validity and reliability of the OFOV test. There was collaboration with State Farm Mutual Automobile Insurance Company, and licensed drivers aged 75 and above who live in Alabama were chosen. The potential participants were contacted via a letter, were given a toll-free number to return to, and those who had agreed to participate were met by trained staff at 11 designated locations. There they were tested in the UFOV and performed satisfactorily in the test and were eligible for the study. A total number of 1,543 people participated, their mean age was 79.73. 41.7% were women, 2.7% were non-Caucasian. The University of Alabama approved all the procedures, and participants signed on consent to the study (Ozioma, Okonkwo, Virginia & Karlene, 2008). The study found that drivers of over 75 avoided driving in bad weather more than they avoided any other type of situation. Other avoidance situations were driving at night, at traffic roads, in unfamiliar territories and making left-hand turns. Another important find of this study was that drivers with higher risks for motor vehicle accidents due to deficits in visual attention reported greater avoidance relative to those who had a lower risk of being involved in car crashes. This was fairly the same in all the situations (Ozioma, Okonkwo, Virginia & Karlene, 2008).. These findings were consistent with previous ones,