Strategic planning at Canon Essay Example | Topics and Well Written Essays - 2000 words

Strategic planning at Canon - Essay ExampleCanon is a warm that is already substantially established in the worldwide market. The success of the firm can be considered as the result of a well structured strategic planning offshoot where the needs of the firms departments are aligned and are appropriately served through flexible strategic measures. At the time when the firm established in 1957 the use of strategic planning for the promotion of a firms interests was limited. Through the years, the firm managed to improve its strategic plans responding to the customer demands but also to the global competition which has been increased at quite high levels the last decade.The firm has chosen to apply three different in terms of their duration - strategic plans. In the short term, the utility of the firms finances has been set as a priority the pressure of the global competition is clear. In the sensitive term, however, the firm chooses to focus on its goals and its resources ( both capital and human resources). In the long term, the criteria for the development of the firms strategic choices are going to be reviewed the improvement of the firms position in the global market (1st position in the specific industrial sectors worldwide) would be then an achievable target.The success of the strategic planning process used by the firm can be proved primarily by its performance. In accordance with the figures related with the firms activities as included in its financial statements the sales of Canon have been increased to 3,468 billion (2004) from 4.2 billion in the first year that the firm entered the particular proposition industry (in 1950). The particular elements of the firms strategic planning process can be identified in Figure 5 (Appendix).The range of the firms products is significant including computer, optical products, photocopiers and cameras. The significant advantage of the firm towards its competitors can be identified to its